Dr Adam, a well-respected figure in the European steel industry, joins the company after 13 years in a series of sales, marketing and technical roles with ThyssenKrupp Steel Europe.
In his new role he will be responsible for the sales and marketing organisation of Tata Steel’s European business and for completing the implementation of the company’s new market differentiation strategies and customer sector focus in Europe.

Dr Karl-Ulrich Köhler, MD & CEO of Tata Steel in Europe, said: 'Dr Adam complements our enhanced customer focus. His background and wealth of experience in technically advanced products that require demanding sales, service, engineering and application support will be invaluable to our market sectors where product innovation and differentiation is critical.'

Dr Adam said: 'I am delighted to be joining the executive team of Tata Steel in Europe, which is a natural career progression for me. I look forward to helping the company move to a more differentiated product offer. This is something I have seen as a successful ambition through my experience of working with high performance niche products in sectors such as automotive and electrical steels.'

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For further information please contact Bob Jones: +44 (0)207 717 4532, or bob.jones@tatasteel.com

About Tata Steel in Europe

The European operations of Tata Steel (formerly known as Corus) comprise Europe's second largest steel producer.  With main steelmaking operations in the UK and the Netherlands, the company supplies steel and related services to the construction, automotive, packaging, material handling and other demanding markets worldwide.

Tata Steel is one of the world’s top ten steel producers.  The combined group has an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.