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    Our values

    Our five brand values are our moral compass and run through everything we do. They are shared by all Tata companies throughout the world and guide the 580,000 employees across the Tata group.

    Our five values are:

    1. Pioneering: be bold and agile, courageously taking on challenges, using deep customer insight to develop innovative solutions.

    2. Responsibility: be responsible and responsive to the countries, communities and environments in which the company works, always ensuring that what comes from the people goes back to the people many times over. 

    3. Excellence: constantly strive to achieve the highest possible standards in day-to-day work and in the quality of the goods and services the company provides.

    4. Unity: work cohesively with colleagues across the group and with customers and partners around the world, building strong relationships based on tolerance, understanding and mutual cooperation.

    5. Integrity: conduct business fairly, with honesty and transparency. Everything the company does must stand the test of public scrutiny.