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  • MagiZinc

    1. What is the innovative concept?

    Today’s drivers expect vehicles to be safer, more durable, and more fuel efficient than ever before. To meet these competing objectives, the materials used by manufacturers need to have less mass to reduce fuel consumption, yet be stronger to compensate for a reduction in material thickness, while still meeting the required safety performance.

    Introducing MagiZinc Auto - an advanced hot-dip zinc coating alloyed with magnesium and aluminium. Through MagiZinc Auto, we offer our customers a new steel product to meet the expectations of today’s automotive market. This innovative product reduces tool pollution and lubrication requirements for problem-free processing and improved press shop efficiency, whilst delivering superior corrosion protection and scope to extend vehicle lifetimes or reduce component weights.

    2. What is different about this innovative concept?

    This innovation offers the automotive industry a number of advantages over conventional zinc coatings. Because of its material properties, our product allows the use of thinner coatings, making the parts lighter, while maintaining the corrosion and stone chipping performance of the end product. This results in reduced zinc consumption, saves natural resources, and is therefore more sustainable.

    MagiZinc Auto has a stable surface texture which, unlike conventional galvanised coatings (GI), does not degrade in subsequent pressing stages. This reduces the need for additional (spot) lubrications when the steel is being processed by car makers.

    3. How will this innovative concept make a difference to an end user / customers?

    Due to its advanced properties, MagiZinc Auto helps lower the total cost of vehicle ownership (TCO), by ensuring better production yields and processing performance. It also improves sustainability through its outstanding corrosion resistance. When taking into account cost critical performance in the press shop, MagiZinc Auto provides a clear advantage over conventional coatings, offering up to a 30% reduction in tool pollution.