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  • Thousands of Budding Tri Stars are born at Corus Kids of Steel

    29 Jul 2010

    In just 10 weeks, Corus Kids of Steel events have enabled nearly 10,000 children aged 8-13, from over 300 schools up and down the country, to take part in their first triathlon.

    The Corus Kids of Steel series, which visited 15 different locations across Britain this year, gives young people the chance to taste triathlon, taking in each of the three different disciplines – swimming, cycling and running, as well as the techniques of transition, in an accessible, supportive format. 

    Dame Kelly Holmes and Zara Hyde Peters, CEO of the British Triathlon Federation launched the series in April, in the Olympic borough of Newham. Zara Hyde Peters said, “We are delighted to be able to provide children with an early experience of triathlon.In conjunction with our Corporate Partner, Corus, we take great pride in providing a fun, active and enjoyable day that creates opportunities for children to achieve their personal triathlon challenges while keeping a big smile on their faces.”

    The CEO of Corus, Kirby Adams helped launch the 2010 series at Newham and said, “Corus has a major emphasis on community involvement. It’s a strength we have as a company and it’s central to our ethos.
    Our partnership with British Triathlon is focused on ensuring that the grass roots of the sport are being nurtured, and that children have the opportunity to experience an Olympic sport in their own community."

    From Newham, Corus Kids of Steel moved on to Corby and Birmingham before heading back to the South East to take in Kent, East Sussex and West London. 

    British Triathlon Regional Programme Manager for London, Jon Train who was involved in the London events said, “The emphasis of Corus Kids of Steel is on inclusion, no matter what ability each child has in the different disciplines, and if they don’t feel comfortable with swimming or cycling, they can just skip that section.  The distances are very achievable and the environment is totally supportive so it is relevant to all, whatever their level of fitness.” 

    The event then moved on to Scotland where World Duathlon Champion Catriona Morrison stopped by to cheer on the children at Broxburn Academy, where she used to work as an Active School’s Coordinator.  She commented, “It was great to see so many kids take part today and see the smiles on their faces as they crossed this finish line. Lots of people don’t even realise what triathlon is so hopefully we can maximize interest in a new generation with this fantastic event.”

    From there the series visited traditional steel manufacturing areas including Scunthorpe, Corby, Teesside, North and South Wales, where Corus has bases.

    Corus Teesside Cast Products Managing Director Jon Bolton commented, "This is the fourth Kids of Steel event to be hosted in Teesside and we're pleased to see the event is still as popular as ever with local school children.  Community support is important to Corus, and the company's partnership with British Triathlon has made a significant difference to the sport at a grassroots level. It's always fantastic to see so many young people enjoying the experience of completing a triathlon in their own community.”

    Corus, is embarking on its fourth year of a partnership with British Triathlon that is committed through to 2013. Nearly 20,000 children to date have experienced triathlon at these events.  The 2010 series concluded in Helston, Cornwall and Corus Environment Director, Dr Paul Brooks was able to support the event, saying, “The kids enjoyed it and I talked to a few of the teachers, all of whom thought it was great.  I was very impressed by the organisers and even the volunteers who made it happen. Definitely a success in my opinion”

    Plans to return to even more locations next year are already under way. For more information on Corus Kids of Steel please visit http://www.corusgroup.com/en/responsibility/triathlon/kids_of_steel/