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  • Corus starts transition to Tata Steel name

    27 Sep 2010

    Corus is adopting Tata Steel as its new identity from today.

    The Tata Steel name and logo will begin to appear on the Company’s transactional documents, product deliveries, locations and vehicles.  Not everything will change immediately, however, as the re-branding will be a gradual process.

    Corus joined the Tata Steel family in April 2007 in a transaction that created one of the world’s largest steelmakers, with a major presence in Europe as well as Asia.  Like Corus and its predecessors, Tata Steel has a long and successful history, having pioneered the first integrated steelworks in India a century ago.

    Kirby Adams, MD & CEO of Tata Steel Europe, said: “The companies that comprise Tata Steel Europe have evolved over many decades from local to national to regional players.  They now form part of one of the world's top ten steelmakers, with a wide product range, a relatively high degree of raw materials self-sufficiency and a global market reach from manufacturing sites across Europe and Asia.

    "This is the right time to enter a new era under the Tata Steel name, now that we have successfully returned the company to profit following the global financial crisis.  This brand migration will lead to the Tata Steel name becoming much more prominent and widely recognised across Europe and will reinforce our sense of belonging to the Tata Steel family.”

    Tata Steel, which is listed on India’s Bombay and National Stock Exchanges, is a member of the Tata Group, one of India’s largest business houses.


    ENDS

    For further information, please call Bob Jones on Tel. +44 (0)207 717 4532.

    About Tata Steel in Europe

    Tata Steel Europe (formerly Corus) is Europe's second largest steel producer.  With main steelmaking operations in the UK and the Netherlands, the company supplies steel and related services to the construction, automotive, packaging, material handling and other demanding markets worldwide.  It is a subsidiary of Tata Steel, one of the world’s top ten steel producers.  The combined Group has an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.