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  • 2013 Tata Kids of Steel swim, cycle and run from London to Rio*

    11 Oct 2013 | Corporate News

    The last of the 2013 Tata Kids of Steel™ triathlon series events took place in Newham on 30 September, marking the end of the 12 event series that has taken place across the UK since June.

    8,297 youngsters took part across all the events, swimming, cycling and running 9,683,140 metres, just over the distance the Olympic Torch will travel from London to Rio.*

    Tata Kids of Steel, which has enabled nearly 60,000 children to participate in since its launch in 2007, aims to encourage children to adopt a healthier lifestyle through sport and exercise, by working in partnership with local communities.

    Tata Steel, in partnership with British Triathlon, took the events to 12 venues for youngsters to ‘give it a tri’ in 2013 to continue the Olympic legacy. The Tata Kids of Steel events are inclusive and accessible to school children aged between eight and 13 regardless of ability or experience.

    GB triathlete Vicky Holland, who attended the final event in Newham, said: “Huge congratulations to all the Tata Kids of Steel who have taken part in the triathlon series this year. It’s exciting to see the work of British Triathlon and Tata Steel, who are encouraging a new wave of participation at grassroots level through these events, as well as showcasing how fun triathlon is as a sport.”

    Sytske Seyffert, Director of Corporate Communications & Public Affairs at Tata Steel, said: "This is the seventh year we have worked alongside the British Triathlon Federation to organise Tata Kids of Steel, with nearly 60,000 children experiencing triathlon since the series launched in 2007. This year over 8,000 children from 237 schools took part, which is a huge achievement. Many Tata Steel employees volunteered at the events and we are very proud of giving children across the UK and in our local communities the opportunity to have a fun, positive experience of sport, and hopefully inspiring future generations to adopt a healthier lifestyle through sport and exercise."

    Zara Hyde Peters OBE, CEO of the British Triathlon Federation, added: “We’re delighted to continue to work alongside Tata Steel in this successful partnership, introducing children from across Britain to our fast growing, modern and dynamic sport of triathlon through a fun multisport experience. The series has been the catalyst for the development of our charitable arm, the British Triathlon Foundation, which was set up to help us inspire a generation using triathlon.  

    “The success of triathlon during the Olympic Games, together with the inclusive nature of the Tata Kids of Steel series, has without doubt contributed to the success of this programme. It’s a great way for youngsters to not only learn about triathlon as a sport, but to also try out a unique sports experience that has multiple benefits. With the PruHealth World Triathlon Grand Final London taking place in Hyde Park earlier this year, it has been another big year for the sport in Britain and for the Tata Kids of Steel series.”

    The full list of the 2013 Tata Kids of Steel events that took place are as follows:

    1. Falkirk, Scotland – Monday 3 June - 617 children - 703,3802 metres
    2. Carluke, Scotland – Wednesday 5 June - 606 children - 690,8402 metres
    3. Swansea, Wales – Tuesday 2 July – 1,023 children - 1,166,2202  metres
    4. Birmingham – Thursday 4 July - 510 children - 581,4002 metres
    5. Corby – Tuesday 10 September - 852 children - 971,2802 metres
    6. Scunthorpe – Tuesday 17 September - 807 children - 919,9802 metres
    7. Sheffield – Wednesday 18 September - 497 children - 566,5802 metres
    8. Teesside – Friday 20 September - 789 children - 1,025,7002 metres
    9. Bristol – Tuesday 24 September - 834 children - 984,1202 metres
    10. Workington – Wednesday 25 September - 406 children - 527,8002 metres
    11. Mold, North Wales – Thursday 26 September - 922 children - 1,051,0802 metres
    12. Newham – Monday 30 September – 434 children - 494,7602 metres

    Many of the events are located close to Tata Steel’s manufacturing operations and Tata Steel employees volunteered to ensure the events ran safely and smoothly. Tata Steel is the proud Corporate Partner of the British Triathlon Federation and strives to promote the sport whilst at the same time having a positive impact on the lives of young people throughout the UK.  


    *Calculation made with 8,297 youngsters swimming, cycling and running the minimum distances (Swim=40m, Cycle=800m and Run=300m) = 9,683,140 metres. Distance from London to Rio Di Janeiro = 9,237,000 metres

    For more information on how to get involved or contact the organisers, please visit www.tatasteeleurope.com/tatakidsofsteel or www.britishtriathlon.org

    About Tata Steel
    The European operations of Tata Steel comprise Europe's second largest steel producer. With the main steelmaking operations in the UK and Netherlands, they supply steel and related services to the construction, automotive, packaging, lifting & excavating, energy & power, aerospace and other demanding markets worldwide. The combined Tata Steel group is one of the world’s largest steel producers, with an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.  www.tatasteeleurope.com

    About the British Triathlon Federation
    British Triathlon is the Governing Body for the sport in Great Britain. It is responsible for raising the profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.  

    Great Britain is home to the 2012 Olympic Champion (Alistair Brownlee) and bronze medallist (Jonathan Brownlee) as well as numerous current world champions www.britishtriathlonmedia.org/current-world-champions amongst a strong squad of world ranked elite triathletes, and emerging talent from our youth development programmes. British Triathlon enables paratriathletes to deliver world-class success, raising the profile of paratriathlon in the build up to the Rio 2016 Paralympic Games.

    There are over 850 triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.

    British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. Tata Steel is the Corporate Partner of British Triathlon and is proud to be enabling the sport of triathlon. www.britishtriathlon.org

    British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at www.uksport.gov.uk.  

    Visit www.britishtriathlonmedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information.

    For further information, please contact:

    Matt Peden Hatch Communications
    mattpeden@hatchpr.co.uk +44 (0) 1943 855 630

    Kirsty O’Connor Hatch Communications
    kirstyoconnor@hatchpr.co.uk +44 (0) 1943 855 630

    Charlotte Rutherford Hatch Communications
    charlotterutherford@hatchpr.co.uk +44 (0) 1943 855 630

    Tom Goldspink Communications Manager, British Triathlon Federation
    tomgoldspink@britishtriathlon.org +44 (0) 7795 415 452