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  • Tata Steel strengthens offer for Lifting & Excavating market to support global growth

    26 Apr 2013

    Tata Steel, Europe’s second largest steel producers, is aiming to double its worldwide steel sales by 2017 in the lifting and excavating sector from 500,000 tonnes at present. One of the key growth areas is the European market, particularly Germany.

    To achieve this demanding target the company has recently invested €40million to improve its product portfolio, by developing its quenched and tempered and advanced downstream processing facilities in the UK.

    At bauma 2013, Tata Steel is showcasing the benefits of its improved abrasion-resistant and high-strength steels. It will demonstrate how these, in combination with its new customer approach, are increasing product performance and adding value for European and German customers.

    Tata Steel delivers a wider range of differentiated steel products to the lifting and excavating industry than any other steel producer in the world, and provides one of the most comprehensive product portfolios for this sector.
    Chief Commercial Officer of Tata Steel Europe, Dr. Henrik Adam, said: “We offer a very wide range of products to manufacturers of machinery used in the movement or extraction of material and goods. These products are optimised to provide improved strength-to-weight ratio, to tackle fatigue levels, and to substitute components in the processing facilities to increase efficiency, to name a few benefits.”

    At bauma, Tata Steel is highlighting two product families of improved steels. Abrazo® is a family of highly abrasion-resistant steels, which provide guaranteed toughness grades in even the coldest climates. Abrazo is perfect for buckets and cutting edges, truck body linings, mining armoured face conveyors, chutes, hoppers and conveyor parts.

    The RQT® product portfolio is specifically designed for applications where high strength and toughness are essential, for instance in mining powered roof supports, boom arms, chassis components, scrap fragmentation equipment or offshore structures.

    Klaus-Peter Galla, Managing Director of Tata Steel International Germany GmbH said: “Apart from our different products, customers in Germany will now also benefit from our Early Vendor Involvement programme (EVI). Through this newly offered programme we get involved with manufacturers at the earliest design stage and can therefore achieve huge improvements in material development or fabrication. EVI can reduce the total production cost for OEMs and our ultimate aim is to offer end-users increased value during the use phase of the equipment.”

    The EVI programme falls in line with the overall customer approach encapsulated in the new motto “Together we make the difference”. The new motto highlights Tata Steel’s commitment to work closely with customers, helping them to create a mutual understanding of solutions to current challenges and future requirements.

    Klaus-Peter Galla added: “Clearly Germany remains the largest market for construction equipment in Europe so it is very much on our radar. We have a good footprint here, but we are looking to strengthen this further over the next three years by partnering with major equipment makers. This personal partnership approach has been very well received by customers.”  

    The extensive product range of Tata Steel for the lifting and excavating sector includes:
    • Hot-rolled sheet and steel plate designed for automated processing, including laser cutting and welding. This includes high-strength and wear-resistant grade steel;
    • The most extensive range of track-shoe sections available anywhere in the world;
    • Tailor-made sections to customer designs, such as forklift mast sections, eliminating the need for welding or fabrication;
    • A wide range of hot-finished and cold-formed steel tubes available in circular, square and rectangular hollow sections;
    • Speciality bar products for engine, transmission and other demanding applications• Cutting-edge profiles for wear-part applications including buckets.

    About Tata Steel in Europe

    The European operations of Tata Steel comprise Europe's second largest steel producer. With the main steelmaking operations in the UK and Netherlands, they supply steel and related services to the construction, automotive, packaging, lifting & excavating, energy & power, aerospace and other demanding markets worldwide. The combined Tata Steel group is one of the world’s largest steel producers, with an aggregate crude steel capacity of more than 28 million tonnes and approximately 80,000 employees across four continents.

    Media contacts

    Carlo Di Terlizzi
    Brand and Marcoms Manager
    Tata Steel
    T: +44(0)1902 891144
    E: Carlo.DiTerlizzi@tatasteel.com

    Ingo Trenkner
    PR Consultant
    pr people
    T: +49(0)2215341088 33
    E: i.trenkner@pr-people.de