As well as supplying packaging steel to create food cans used by Bonduelle, Tata Steel in Europe is also a supporter of the company’s ongoing campaign to make consumers aware of the can’s excellent recyclability.
The campaign aimed to put a spotlight on metal to correct any misconceptions via social media and was clearly visible on the shop floor too, as the vegetable brand promoted the ‘metal recycles forever’ message via millions of Bonduelle cans, made from Tata Steel’s packaging steel.
As part of the campaign, a round table session with stakeholders was held to prepare for consumer research and to emphasize that in addition to its status as the most sustainable form of packaging, metal is also most effective against food loss or waste, reducing environmental impact across two approaches. Bonduelle also offers small cans, for example for single-person households, again with reduced food waste in mind.
One of the most unusual ways in which Bonduelle addressed their environmental impact was to work with farmers to keep records for each plot on which vegetables are grown for the brand. These records contain information about the plant variety, sowing and harvesting times, fertilisation and irrigation. Each can includes a code that allows the company to check which plot the vegetables came from. As a result, Bonduelle maintains full control over the way in which its vegetables are grown.
Tata Steel produces a variety of packaging steels for cans which are used to protect and preserve everything from meat, fish, soups to tea, coffee and milk. The heat sterilisation process preserves food naturally without having to rely on additive or preservatives, providing brands with a reliable, safe and secure packaging format. Tata Steel’s laminated steel, Protact®, is also both Bishphenol A and BADGE free.