Solution: Vuelca Fácil®
Grupo Calvo’s Vuelca Fácil® uses a new method to package canned products more efficiently and sustainably.
The new packaging’s design, development and manufacture is the result of years of listening to consumers, market research and an unwavering commitment to innovation.
Unlike traditional tins, Vuelca Fácil, meaning 'Easy Flip', allows the product to be opened easily and safely in a seamless movement – and the properties of the polypropylene on the inside of the can helps deposit the food contents cleanly without the need for utensils. Alongside enhanced safety, practicality and convenience, this packaging design also wastes less tuna and cuts down on the amount of conserving oil, which most consumers say they don’t use. Vuelca Fácil is lighter than traditional food cans and features a sealing method that requires less oil. The innovative design could produce up to 35 per cent less waste than that of traditional packaging.
“Through Vuelca Fácil, the Calvo brand has enabled a new way of consuming canned tuna that is more efficient, convenient and sustainable,” states Martín Barbaresi, Marketing Director of Grupo Calvo’s Europe Division.
“We have been shaping the evolution of one of the most widely consumed canned products in our country, with milestones such as low-sodium light tuna and, more recently, light tuna with 50% less fat, as well as Foodie tuna salads with edamame and chickpeas. Today, we continue to drive change with our new Vuelca Fácil packaging.”