14 October 2014
Corporate News

Communities win at Tata – Kids of Steel®

Tata Steel has extended its sponsorship of the British Triathlon Federation for another three years as Community Sponsor.

The new-three-year agreement will focus on Tata – Kids of Steel®, the children’s triathlon series, which aims to inspire young people of all abilities to adopt an active and healthy lifestyle.

Launched in 2007, the children’s triathlon series gives youngsters aged 8 to 13 the opportunity to ‘give triathlon a ‘tri’ in a safe environment.

Since its launch the series has given around 67,000 children from hundreds of schools throughout Great Britain the chance to try this dynamic and fast-growing sport. The children take part in a mini-triathlon over manageable distances – a swim of 40m to 60m is followed by a traffic-free cycle of 800m to 1,200m, and a run of approximately 400m. All bikes and helmets are provided. So children only need to bring their swimming and running kit. Every child is a winner and receives a medal plus a T-shirt, swim cap and gym sack.

Earlier this year, nearly 7,000 children from 188 schools participated in nine challenging Tata – Kids of Steel® triathlon events throughout Great Britain. The events were supported by local teams of community and Tata Steel volunteers.

With over 100 events taking place since the programme was launched, Tata – Kids of Steel® is believed to be the largest and longest-running children’s triathlon series in the world.

Sytske Seyffert, Director of Corporate Communications & PA of Tata Steel commented: “As a company we strive to enrich the local communities in which we operate through our Community Partnership Programme and this is just one of the ways we are investing in the health and wellbeing of future generations.”

“Our employees get a great sense of pride and the opportunity to engage with our communities by volunteering at the events. For them, seeing the smiling faces of the kids as they accomplish a sportinge challenge, is the biggest reward”.